I love to deeply understand organization needs and build design teams around them. I love to find, hire and mentor talent. I love to push designers to deliver bold, beautiful and meaningful experiences that address customers' needs and resonate with their hearts. I love to unleash designers on tough business challenges to drive meaningful results. And I want to have a positive impact on our planet.
I currently lead a global design team of 50 designers, leaders, and customer advocates focused on shared services that power Intuit's artificial intelligence strategy. I co-lead Intuit's design community, driving our design culture in partnership with a diverse team of design leaders.
I am also an advisor for Dallas-based start-up, Kanarys, which uses benchmark data to help companies define and address their DEI challenges. I have previously worked for traditional and digital advertising agencies and mobile consultancies all over Dallas.
I continue to lend my experience to students at SCAD, SMU, UTD, and UNT and mentor designers at all levels through ADPList. I'm a graduate of the Visual Communications program at the University of Delaware.
Building a killer design team. Building a prototyping culture. Building awareness and appreciation for design. Connecting with and learning from our customers to solve their wickedest problems. Delivering design at scale for our AI-Driven Expert Platform. Shaping the brand that communicates our value to customers.
Designing the Team to Design the Product & Marketing
I've spent 6 years recruiting, hiring, managing and retaining top talent. I did so by building a diverse pipeline, adopting a killer recruiting process and sweating the details to create a space and a culture where creativity thrives.
Making to Think, to Learn, to Tell a Story
I'm a huge believer that making prototypes is good for designers and non-designers. Making engages a more tangible part of your brain - and lends tangibility to the ideas we agree with in principle, but question the specifics. Prototypes drive behavior - and what people DO trumps what they say they'll do.
A site-wide celebration of Human Centered Design
In June 2015, I launched the first Design Week at Intuit, Plano. It has evolved into one of the most anticipated weeks of the year for our team - and always affords a variety of experts, experiences and opportunities to speak, make and learn.
Platform Capability Design
Designing for re-use. Considering the Customer-facing experiences, the data we'll use to tailor them to our customers and the under-the-hood developer experience that makes them adoption-ready, off the shelf.
The Why, What and How of the Intuit Design System
The Intuit Design System's mission is to deliver data-guided Design & Code to accelerate and unify our AI-Driven expert platform.
I've worked hard to develop a talent strategy that delivers resilience.
Three dynamics I lean into: Creating a magnetic culture, changing the trajectory of designers' careers, and being explicit with paths for succession, promotion and mobility.
This Emmy-nominated app paired Showtime's live and streaming content with second-screen polls, teasers and other interactive moments designed to heighten and extend the experience.
What I'm writing about
I use Medium to write periodic observations on what I'm thinking about and what I'm doing about what I'm thinking about. Generally I focus on information I hope will be helpful to designers and aspiring designers. I've included links to some of my most read and shared articles here.
Jered O Show: Episode #007 with James Helms
Jered and I discuss design leadership, emotional design and making accounting interesting.
LIFTOFF: UX Outside the Box (w/ VP of Design at Intuit, James Helms)
Tony and I cover my role at SMU, Cafe Momentum as a case study for design thinking, how human centered design has lead to some of Intuit's biggest innovations, and more.
The Way of Product Design: 32 - James Helms, VP of Design @ Intuit - "Your co-workers are your portfolio"
Caden and I discuss my role at Intuit and lessons learned as I made the transition from individual contributor in agencies/consultancies to leadership for Intuit.
What is UX? S2E6 An interview with James Helms, VP of Design and Product, Intuit Platform
Pek and I discuss Intuit's business strategy, and the role that design and innovation has played in creating some of our most important and lucrative products.